Rita Medina
Political Education Initiative
Lambda Theta Alpha Latin Sorority Inc.
Phone: 951-543-7589

FOR IMMEDIATE RELEASE

November 9, 2012

Lambda Theta Alpha Latin Sorority, Inc Wins in Voto Latino's 'Rep Ur Letters' Challenge by Successfully Implementing a Political Education Initiative

Washington, DC - Lambda Theta Alpha Latin Sorority, Inc., (LTA) announces the success of a three-tier nationwide Political Education Initiative (PEI) that led to the organization's victory in Voto Latino's national 'Rep Ur Letters' campaign, coming out on top over 18 other organizations.

"We commend LTA's efforts, not only for registering the most voters during this challenge, but also for being one of the first Greek-lettered organizations to implement an organized political education and voter program on a national level" says Maria Teresa Kumar, Voto Latino's President and CEO.

LTA's Political Education Initiative consisted of three tiers, the first of which was a call to action, where sisters were asked to register voters on their campuses and in their communities. To increase the resources and support of this initiative, LTA partnered with Voto Latino, a leading national, non-partisan Latino voter registration organization. Through 'Rep Ur Letters', a voter registration challenge aimed at engaging college-level Latino Greek communities, Lambda Theta Alpha competed against 18 national Latino sororities and fraternities to register the most new voters. The organizations competed for an opportunity to have a Voto Latino celebrity surrogate appear at a national event of their choice.

Lambda Theta Alpha registered hundreds of Latino voters via Voto Latino's online tool and through on the ground campus strategies. With over 23.4 million Hispanics eligible to vote, LTA's record numbers of registrations added momentum in making Latinos a decisive force in the 2012 presidential election.

"The initiative, launched in July at our National Convention in Puerto Rico, was designed to engage Latinos in the political process with the goal of increasing voter awareness and voter registration through a series of programs and national days of action," says Monica Cevallos, the PEI National Coordinator. "Competing in Voto Latino's 'Rep Ur Letters' contest served as motivation and winning has been an added perk to our organization".

The second tier of the initiative, an online educational component, included a series of political awareness messages via email/social media (#LTAVotes and LTA Votes Fan Page) and an interactive webinar on Voter Protection Rights that allowed participants to engage with guest speakers via webcam. Representatives from nationally-recognized Latino organizations like National Association of Latino Elected and Appointed Officials, National Council of La Raza, Mi Familia Vota, Advancement Project, and the League of United Latin American Citizens gave sisters of Lambda Theta Alpha the vital information they needed as they were registering voters.

The third and final tier was a culminating webinar which encompassed an explanation of the U.S. political system, the Electoral College, the importance of voting, the Latino vote, and detailed information on the presidential candidates' platforms. Sisters were empowered to replicate the presentation on their campuses to educate their community on political activism.

"Our organization developed the Political Education Initiative to reignite a passion in civic participation and we are pleased that our members accepted and promoted the importance of voter education and the role of the Latino community in the political process at the national, state, and local levels. We hope to carry on this important work and continue impacting our communities as we fulfill our organization's mission and civic duty." says Beatriz Barragan, National President for Lambda Theta Alpha. "We are proud of the dedication and enthusiasm our members have shown and congratulate them in this historic partnership with Voto Latino"

About Lambda Theta Alpha
Lambda Theta Alpha was founded at Kean University in 1975 as the first Latina sorority in the nation. Lambda Theta Alpha strives to develop strong leaders that produce and engage in political, social, and cultural activities. Based on the principles of Unity, Love, and Respect, the Sorority was established for the unification of women through charitable and educational programs. Although Lambda Theta Alpha is Latin by tradition, the Sorority is inclusive to all women regardless of race, color, creed, sexual identity, gender expression, or religious beliefs. Lambda Theta Alpha is a proud member of the National Association of Latino Fraternal Organizations.

About Voto Latino
Voto Latino is a next-generation, constituency based organization that empowers American Latinos to claim a better future by voting. United by the belief that Latino issues are American issues and American issues are Latino issues, Voto Latino is dedicated to bringing new and diverse voices into the political process by engaging youth, media, technology and celebrities to promote positive change. Visit www.votolatino.org

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LAMBDA THETA ALPHA | Board of Directors 2012 | WWW.LAMBDALADY.ORG

Lambda Theta Alpha was founded at Kean University in 1975 as the first Latina sorority in the nation. Lambda Theta Alpha strives to develop strong leaders that produce and engage in political, social, and cultural activities. Based on the principles of Unity, Love, and Respect, the Sorority was established for the unification of women through charitable and educational programs. Although Lambda Theta Alpha is Latin by tradition, the Sorority is inclusive to all women regardless of race, color, creed, sexual identity, gender expression, or religious beliefs. Lambda Theta Alpha is a proud member of the National Association of Latino Fraternal Organizations.